The Office of External Affairs and Communications recognises the benefits and opportunities that a social media presence offers. We aim to build relationships and work with collegiate Cambridge to share information about the University’s activity online, and how to better support it. We will actively use social media to engage the public, communicate research and enhance the University’s profile online.
Social media accounts provide a flexible delivery platform. Our Office actively encourages University staff to make effective and appropriate use of them, and to engage in conversations with colleagues and the community.
Guidelines and policies
We’ve written these guidelines to help staff plan, setup and manage social media accounts. They should be read alongside related University policies:
- Policy on the acceptable use of computer facilities, email and the internet
- Use and Misuse of Computing Facilities (taken from rules made by the Information Services Committee)
Authorisation and review
These guidelines were originally published in July 2014. The latest version was updated in April 2016 and approved by the Director of Communications.
You can email questions relating to this guidance to the Social Media and AV team.
The University has a LinkedIn company page and an unlisted group open to staff, students, alumni and former postdocs.
The group is administrated by the Development and Alumni Relations office.