When choosing colour it is important to consider the best options from the palette that will project the information clearly, effectively and complement any chosen images.

There must always be good contrast between text and the background colour. Dark type on a white or very pale background is the most legible. White type should only be used on a very dark background – for example Pantone 541, 574, 699, 1955 and 5473.

Colours such as Pantone 199, 285, 513 and 7466 are suitable background colours for small quantities of text, such as headings, charts and diagrams or small blocks of text that you wish to highlight. All colours shown in the colour palette are shown at values of 100%. To achieve paler tones, it is also possible to use any of the colours at lower percentages as illustrated here in the tints of Pantone 284.