Topic description and stories

Online tool can measure individuals’ likelihood to fall for internet scams

04 Apr 2018

Researchers have developed an online questionnaire which measures a range of personality traits to identify individuals who are more likely to fall...

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Footprints

How to read a digital footprint

23 Jun 2015

Researchers are using social media data to build a picture of the personalities of millions, changing core ideas of how psychological profiling works...

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Facebook's Infection

Computers using digital footprints are better judges of personality than friends and family

12 Jan 2015

Researchers have found that, based on enough Facebook Likes, computers can judge your personality traits better than your friends, family and even...

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Graphic from mypersonality app

Digital records could expose intimate details and personality traits of millions

11 Mar 2013

Research shows that intimate personal attributes can be predicted with high levels of accuracy from ‘traces’ left by seemingly innocuous digital...

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A screengrab of Barack Obama's typical Facebook fan from LikeAudience.

With friends like these…

22 Apr 2011

Cambridge researchers have created a website that combines the Facebook profiles of fans of companies and public figures with personality testing to...

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personality

The new geography of personality

01 Jan 2009

Jason Rentfrow explains how analysis of over three-quarters of a million online surveys has been used to build a "map" of the USA.

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