Flower power: how to get ahead in advertising
02 February 2012Some plants go to extraordinary lengths to attract pollinators. A unique collaboration between plant scientists and physicists is revealing the full extent of botanical advertising.
Some plants go to extraordinary lengths to attract pollinators. A unique collaboration between plant scientists and physicists is revealing the full extent of botanical advertising.
Scientists discover why buttercups reflect yellow on chins – and it doesn’t have anything to do with whether you like butter. The new research sheds light on children’s game and provides insight into pollination.
Beetles use it, birds use it. Plants use it too. Iridescence is the shimmery colour effect that makes things eye-catching.
Cambridge scientists have discovered a way of mimicking the stunningly bright and beautiful colours found on the wings of tropical butterflies. The findings could have important applications in the security printing industry, helping to make bank notes and credit cards harder to forge.
Taking their cue from the building blocks of life, Cambridge chemists are assembling polymers that move.