People doing yoga together outdoors in Richmond USA in 2015

Reclaim ‘wellness’ from the rich and famous, and restore its political radicalism, new book argues

28 March 2024

A new cultural history of the 1970s wellness industry offers urgent lessons for today. It reveals that in the seventies, wellness was neither narcissistic nor self-indulgent, and nor did its practice involve buying expensive, on-trend luxury products. Instead, wellness emphasised social well-being just as much as it focused on the needs of the individual. Wellness practitioners thought of self-care as a way of empowering people to prioritise their health so that they could also enhance the well-being of those around them.

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