Topic description and stories

5th Avenue, 2013

'Artificial empathy' could help stores improve recommendations for customers

18 Mar 2016

Visual data will revolutionise the way companies talk to their customers, according to researchers at the Cambridge Judge Business School.

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Thinkin' about the code

Are we being sold online?

27 Oct 2012

A panel discussion for the Festival of Ideas examines whether social media giants are profiting from our willingness to share the most intimate...

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A screengrab of Barack Obama's typical Facebook fan from LikeAudience.

With friends like theseā€¦

22 Apr 2011

Cambridge researchers have created a website that combines the Facebook profiles of fans of companies and public figures with personality testing to...

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