Topic description and stories

Members of the audience take pictures as President Barack Obama participates in a town hall meeting moderated by CEO Mark Zuckerberg at Facebook headquarters in Palo Alto, Calif. April 20, 2011

Opinion: What can we learn about you from just one click?

14 Nov 2017

How effective is psychological targeting in advertising? Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her...

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E-Cigarette/Electronic Cigarette/E-Cigs/E-Liquid/Vaping/Cloud Chasing

Ads for candy-flavoured e-cigarettes could encourage vaping among school children

18 Jan 2016

Advertisements featuring e-cigarettes with flavours such as chocolate and bubble gum are more likely to attract school children to buy and try e-...

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Evan Williams

Underage youth exposed to alcohol advertising through social media

20 Dec 2013

Researchers investigating whether children and young adults are exposed to advertising from major alcohol brands on the three most popular social...

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A screengrab of Barack Obama's typical Facebook fan from LikeAudience.

With friends like these…

22 Apr 2011

Cambridge researchers have created a website that combines the Facebook profiles of fans of companies and public figures with personality testing to...

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childs eye

Too much, too young?

04 Jun 2010

Society risks losing touch with reality in the debate about whether children are being exposed to adult, sexual content too young, because other...

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