social media

Research reveals how political crises cause a shift in the force behind viral online content ‘from outgroup hate to ingroup love’.

One of the first studies in this area to use clinical-level diagnoses reveals a range of differences between young people with and without mental...

A sneaky form of advertising favoured by oil giants influences public opinion with climate action misperceptions, but researchers are studying...

Cambridge researchers are leading the first phase of a new research project that will lay the groundwork for future studies into the impact on...

While divisive social media posts get more traction in countries such as the US, a new study shows that celebrating national unity is the way to go...

How Big Oil influences climate conversations on social media.

Researchers argue that the findings hold lessons for social media companies and the “perverse incentives” driving political polarisation online.

Researchers from the University of Cambridge have analysed more than 800,000 tweets and found that negative emotions expressed about geoengineering...