Mr Yoshio Ishizaka, Senior Advisor to the Board of the Toyota Motor Corporation, will be discussing the future of the automotive industry in the next CMI Distinguished Lecture at 5pm, today (Tuesday, 22nd November 2005) at the Judge Business School, University of Cambridge.

Toyota is second largest vehicle manufacturer in the world, with manufacturing plants in 27 countries, and an ambition to become world number one by 2010 with a 15% market share. In the Distinguished Lecture, Mr Ishizaka will reveal the secrets of Toyota’s global success and outline Toyota’s vision of the future of mobility. Toyota’s vision for 2010 involves exploring new concepts and technologies to deliver enhanced safety, performance and environmental protection. The company invests more than £2 billion per year in technology and the development of new products. A quarter of Toyota’s research and development budget is dedicated to alternative fuel sources, and Mr Ishizaka will explain Toyota’s hybrid history and technology. Finally, Mr Ishizaka will share some of his own tips on management and leadership, gained from his extensive career in business.

The lecture and question and answer session will be chaired by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, one of the world's leading creative organisations. Kevin will bring to the Distinguished Lecture his unique understanding of how two organisations with very different cultures can work together to create one of the world’s most trusted brands.

The lecture will be webcast live to an international virtual audience. This event is hosted by the CMI-sponsored Centre for Competitiveness and Innovation (CCI), based at the Judge Business School. The CCI:

• Works with business to better understand how value is created, delivered and captured from product and process innovation

• Is a lively and challenging community where best industry practice and leading theory are combined to provide practical solutions to the challenge of extracting value from innovation

The lecture will be broadcast live via the world wide web, in association with Stream UK, starting promptly at 5pm UK time / 12pm Eastern Standard Time on Tuesday 22nd November.

Be sure to visit in advance to check you have the required plug-in.

This work is licensed under a Creative Commons Licence. If you use this content on your site please link back to this page.