Opinion: What can we learn about you from just one click?

14 Nov 2017

How effective is psychological targeting in advertising? Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from the Cambridge Psychometrics Centre, have published a new study which demonstrates that companies only need one Facebook ‘like’ to effectively target potential customers. 

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Opinion: What makes the Cambridge cluster special?

13 Nov 2017

Andy Neely is Cambridge’s Pro-Vice-Chancellor for Enterprise and Business Relations, a role which oversees the University’s activities in innovation, commercialisation and entrepreneurship. After six months in the role, he sees an entrepreneurial ecosystem that may appear complex at first – but a deeper examination reveals a combination of knowledge, expertise, support and infrastructure that makes Cambridge one of the most enterprising and entrepreneurial cities in the world. 

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Fully integrated circuits printed directly onto fabric

08 Nov 2017

Researchers have successfully incorporated washable, stretchable and breathable electronic circuits into fabric, opening up new possibilities for smart textiles and wearable electronics. The circuits were made with cheap, safe and environmentally friendly inks, and printed using conventional inkjet printing techniques. 

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The social enterprise greenhouse that helps businesses bloom

30 Oct 2017

When it comes to starting social enterprises, Paul Tracey and Neil Stott would love "to see a thousand flowers bloom". But doing good for society isn’t as straightforward as it sounds and even the best ideas can fail. Their research aims to understand the elements that are needed to help social ventures thrive.

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Breathing new life into asthma treatment

05 Oct 2017

Ian Hosking from Cambridge’s Engineering Design Centre is co-founder and co-leader of Designing Our Tomorrow, a collaboration between the Department of Engineering and the Faculty of Education which brings real-world problems into classroom design and technology sessions. Here, he describes the culmination of a year-long project in which secondary school students designed packaging solutions for the treatment of childhood asthma. 

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'Last mile’ fingerprints

20 Sep 2017

Cambridge start-up Simprints, awarded $2.45 million in new grant money, targets the developing world with fingerprinting technology to help deliver healthcare to 1.1 billion people with no formal identification.

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Cambridge appoints new professor of innovation

14 Sep 2017

Dr Tim Minshall has been appointed as the inaugural Dr John C Taylor Professor of Innovation at the University of Cambridge, a new post that will build on the University’s strengths in science, engineering and entrepreneurship. Dr Minshall, who is currently Reader in Technology & Innovation Management in the Department of Engineering and Fellow of Churchill College, will take up his new post on 1 October. 

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