How Japan’s ‘salaryman’ is becoming cool

02 Feb 2018

Japanese men are becoming cool. The suit-and-tie salaryman remodels himself with beauty treatments and 'cool biz' fashion. Loyal company soldiers are reborn as cool, attentive fathers. Hip-hop dance is as manly as martial arts. Could it even be cool for middle-aged men to idolise teenage girl popstars? 

Read More