Opinion: What can we learn about you from just one click?

14 Nov 2017

How effective is psychological targeting in advertising? Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from the Cambridge Psychometrics Centre, have published a new study which demonstrates that companies only need one Facebook ‘like’ to effectively target potential customers. 

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Machine learning used to predict earthquakes in a lab setting

23 Oct 2017

A group of researchers from the UK and the US have used machine learning techniques to successfully predict earthquakes. Although their work was performed in a laboratory setting, the experiment closely mimics real-life conditions, and the results could be used to predict the timing of a real earthquake. 

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