How effective is psychological targeting in advertising? Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from the Cambridge Psychometrics Centre, have published a new study which demonstrates that companies only need one Facebook ‘like’ to effectively target potential customers.
Andy Neely is Cambridge’s Pro-Vice-Chancellor for Enterprise and Business Relations, a role which oversees the University’s activities in innovation, commercialisation and entrepreneurship. After six months in the role, he sees an entrepreneurial ecosystem that may appear complex at first – but a deeper examination reveals a combination of knowledge, expertise, support and infrastructure that makes Cambridge one of the most enterprising and entrepreneurial cities in the world.
Things structure our lives. They enrich us, embellish us and express our hopes and fears. Here, to introduce a month-long focus on research on material culture, four academics from different disciplines explain why understanding how we interact with our material world can reveal unparalleled insights into what it is to be human.
Ian Hosking from Cambridge’s Engineering Design Centre is co-founder and co-leader of Designing Our Tomorrow, a collaboration between the Department of Engineering and the Faculty of Education which brings real-world problems into classroom design and technology sessions. Here, he describes the culmination of a year-long project in which secondary school students designed packaging solutions for the treatment of childhood asthma.
Could replicants ever be a reality? In this article from The Conversation, Fumiya Iida (Department of Engineering) discusses what it would take to make a truly life-like robot.
What options does China have when it comes to North Korea? Very few, and none of them very good, according to PhD student Dylan Loh, in an article published in The Conversation.
Despite the value that humans get from nature, it is not included in measurements of poverty and well-being. Cambridge's Judith Schleicher and Bhaskar Vira say it's about time this changed.
In this piece for The Conversation, Carlos López-Gómez from Cambridge's Institute for Manufacturing, discusses the role that small and medium-sized businesses might play in a post-Brexit economy.
At the end of June, the charity Stonewall produced a report along with Cambridge’s Centre for Family Research into the experiences of lesbian, gay, bisexual and transgender pupils at our schools. On the eve of Pride London, Dr Nick Bampos, one of the University of Cambridge’s Equality and Diversity Champions looks at the findings.