All in a day’s work

12 Jun 2018

Researchers at the University of Cambridge are helping to understand the world of work – the good, the bad, the fair and the future.

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Living with artificial intelligence: how do we get it right?

28 Feb 2018

Powerful AI needs to be reliably aligned with human values. Does this mean that AI will eventually have to police those values? Cambridge philosophers Huw Price and Karina Vold consider the trade-off between safety and autonomy in the era of superintelligence.

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Opinion: What can we learn about you from just one click?

14 Nov 2017

How effective is psychological targeting in advertising? Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from the Cambridge Psychometrics Centre, have published a new study which demonstrates that companies only need one Facebook ‘like’ to effectively target potential customers. 

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