- Where can I purchase officially licensed goods?
- How can I tell if a University of Cambridge product is an officially licensed product?
- What is the Trade mark & Licensing Programme's mission?
- What are the University of Cambridge trade marks?
- How does the University of Cambridge protect its trade marks from unauthorised use?
- What are the Trade mark & Licensing Programme's licensing activities?
- Does the University of Cambridge license internationally?
- How can I apply to become a Licensee?
- What goods can be licensed?
- How is the income from the Trade mark & Licensing Programme used?
- May I use the University of Cambridge name and insignias on business cards and stationery?
- May I use the University of Cambridge name and/or insignia on a custom-made gift or product?
There are several places in Cambridge that sell University of Cambridge branded clothing and souvenirs. However, some of the main outlets are:
All licensed products will be labeled with the trade mark and the name of the licensee who produced it. Labeling will contain the following text: "Manufactured and supplied by [Licensee Name] under licence from the University of Cambridge. Mark(s) is/are the registered trade mark of the University of Cambridge."
The mission of the Trade mark & Licensing Programme is to protect the good name of the University of Cambridge by controlling the use of its name through licensing its trade marks throughout the world.
In addition, the Trade mark & Licensing Programme assists staff of the University and the registered Licensees with the various policies and guidelines governing the appropriate use of the University of Cambridge name and insignias.
The family of “University of Cambridge” trade marks, many of which are registered throughout the world for a variety of goods and services, are comprised of word-marks and design-marks. Word-marks include names for the University itself such as “University of Cambridge” and “Cambridge University"; names for University of Cambridge departments, units, initiatives, activities, and affiliates such as “Cambridge University Press,” “Cambridge University Polo Club” and “Cambridge University R.U.F.C”. Design-marks include the shield.
The University of Cambridge's trade marks are protected by a wide variety of means. One way is through the many legitimate trade mark registrations owned by the University of Cambridge throughout the world. Another way is through monitoring services which notify the Trade mark & Licensing Programme whenever an attempt is made by an unaffiliated party to obtain a "University of Cambridge" trade mark registration anywhere in the world for any goods or services. Additionally, the Trade mark & Licensing Programme has legal counsel, licensing agents, and licensees throughout the world who bring to its attention anyone attempting to use the University of Cambridge's trade marks without the University's permission; and, as a protective measure, all of the University of Cambridge's licensees are required to identify their products as being officially licensed by the University of Cambridge. Finally, the University of Cambridge faculty, students, staff, and alumni, as well as other concerned individuals, constitute an excellent network for identifying the unauthorised use of the University of Cambridge's trade marks for goods or services around the world. To report the suspected unauthorised use of any University of Cambridge's trade marks, please click here
Through its domestic and international licensing programmes, the University grants licences to qualified manufacturers to produce a variety of University of Cambridge items for sale to the public. In return for their licensing rights, licensees pay royalties on the merchandise they sell. While both the domestic and international licensing programs are administered by the Trade mark & Licensing Programme, due to the complexities of international business practices and law, the international licensing program is typically managed with the assistance of professional licensing agents within the local territories. The Trade mark & Licensing Programme also grants royalty-exempt licences to University of Cambridge, departments, or officially recognised University of Cambridge organisations interested in producing University of Cambridge insignia items.
The University of Cambridge does license its trade marks internationally and currently has licensees in various countries around the world. Generally, the Trade mark & Licensing Programme utilises the services of professional licensing agents in specific territories to help identify licensees and bring them to the Trade mark & Licensing Programme's attention for possible licensing, to monitor the market for infringement and counterfeit products, and to serve as regional licensing coordinators. International licences are comparable to their domestic counterparts: licensees are required to produce items in accordance with the University of Cambridge's licensing standards; to represent the University's trade marks appropriately and accurately; to submit product samples for quality assurance and trade mark-use reviews; to submit artwork for review and approval prior to production; to pay advance royalties; and to submit royalty reports and, if applicable, royalty payments.
Any person or company wishing to be licensed to sell University of Cambridge product should, in the first instance, apply in writing to email@example.com
The University of Cambridge does not typically license its trade marks for any services.
Typically the University licenses apparel, giftware, and stationery products. Typically, the University of Cambridge does not license its trademarks for any services.
After covering operational expenses, income generated by the Trade mark & Licensing Programme from its domestic and international licensing activities is used to generate funds for education programmes at the University of Cambridge.
For information regarding the use of the logo on business cards see the Business card template page.
For information on other permitted usages of the logo see the Permitted usage page.
Depending on the item and its intended use, permission to use the University of Cambridge name or insignia on a custom-made gift or product is occasionally given by the University. Typically, permission is granted for an item that cannot be obtained from a licensed retailer and is intended as a special gift for the private use of a member of the University of Cambridge community. At its discretion, the Trade mark & Licensing Programme may approve the request and grant a manufacturer a one-time use, royalty-exempt licence to produce the item. Requests are reviewed on a case-by-case basis and, among other factors; consideration is given to the appropriateness of the product itself, the trade mark requested and its proposed use on the product, and the reason or reasons for the request.