Use this guidance to help you create videos that feel recognisably ‘Cambridge’ and reflect our core idea: the thrill of discovery.
It offers a clear, practical framework to support you through the process. Every choice you make – from story to editing – shapes how people feel about your video. These choices reflect who we are as a university.
Our brand identity is made up of both how we look and how we sound. Make sure your video reflects both.
What to consider
Think about how your video reflects the Cambridge brand through:
Templates and resources
We offer a range of templates and resources to help you create engaging video content that is identifiably Cambridge. These include pre-designed on-screen graphics, B-roll footage, outro clips and access to photo and music libraries.
Before you begin
Contact the Social Media, Video and Photography team at socialmedia@communications.cam.ac.uk to discuss your requirements. They can help make sure your video is optimised for sharing across our key Cambridge channels, maximising its reach.
Be ready to discuss your video’s:
- purpose
- audience
- call to action (CTA)
Make sure to plan for formats and channels early. It is hard to re-work videos later. When in doubt, shoot in 4K or 1080 and frame wide to allow flexibility across platforms.