University social media profiles on different decives

We (the Office of External Affairs and Communications) recognise the numerous benefits and opportunities that a social media presence offers. We aim to build relationships and work with collegiate Cambridge to share information about the University’s activity online, and how to better support it. We will actively use social media to engage the public, communicate research and enhance the University’s profile online.

Social media accounts provide a flexible delivery platform. Our office actively encourages University staff to make effective and appropriate use of them and to engage in conversations with colleagues and the community.

Guidelines and policies

Download the full social media guidelines (PDF) >

We’ve written these guidelines to help staff plan, setup and manage social media accounts. They should be read alongside related University policies:

Authorisation and Review

These guidelines were originally published in July 2014. The latest version was updated in April 2016 and approved by the Director of Communications.

You can email questions relating to this guidance to the Digital Communications Team.



Facebook moderation policy

The University of Cambridge welcomes the community’s contributions to the online discussion environment on its Facebook Page (e.g. comments).

This page provides a place to discuss the University of Cambridge; its research, events and breaking news. The following guidelines are designed to help provide a quality environment for our fans. Please take a minute to read them and keep them in mind whenever you participate.

The University of Cambridge abides by Facebook’s Terms and Conditions, and the University asks its Facebook Fans to do the same. In particular, please do not "post unauthorised commercial solicitations (such as spam)"; "bully, intimidate, or harass any user"; "post content that is hateful, threatening, pornographic, or that contains nudity or graphic or gratuitous violence"; or "do anything unlawful, misleading, malicious, or discriminatory" on the University of Cambridge’s Facebook Page. It is important to note that all comments and postings by fans on this site ("User Content") do not necessarily reflect the opinions of the University of Cambridge. 

The University of Cambridge reserves the right to remove any posts that contain commercial solicitations; are factually erroneous/libellous; are wildly off-topic; or that otherwise violate Facebook’s Statement of Rights and Responsibilities.

See the University's Facebook page >

Getting started on Facebook >


See the University's Instagram account >

Getting started on Instagram >


The University has a LinkedIn company page and an unlisted group open to staff, students, alumni and former postdocs. 

The group is administrated by the Development and Alumni Relations office.

Getting started on LinkedIn >


Visit the University's Soundcloud channel >

Getting started on Soundcloud >


Follow the University on Twitter >

Getting started on Twitter >


See the University's YouTube channel >

Getting started on YouTube >