We (the Office of External Affairs and Communications) recognise the numerous benefits and opportunities that a social media presence offers. We aim to build relationships and work with collegiate Cambridge to share information about the University’s activity online, and how to better support it. We will actively use social media to engage the public, communicate research and enhance the University’s profile online.

Social media accounts provide a flexible delivery platform. Our office actively encourages University staff to make effective and appropriate use of them; and to engage in conversations with colleagues and the community.

We’ve written these guidelines to help staff plan, setup and manage social media accounts. They should be read alongside related University policies:

Authorisation and Review

These guidelines were originally published in July 2014. The latest version was updated in January 2016 and approved by the Director of Communications.

You can email questions relating to this guidance to the Digital Communications Team.