Opinion: What can we learn about you from just one click?

14 Nov 2017

How effective is psychological targeting in advertising? Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from the Cambridge Psychometrics Centre, have published a new study which demonstrates that companies only need one Facebook ‘like’ to effectively target potential customers. 

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Internet censorship: making the hidden visible

14 Oct 2016

Despite being founded on ideals of freedom and openness, censorship on the internet is rampant, with more than 60 countries engaging in some form of state-sponsored censorship. A research project at the University of Cambridge is aiming to uncover the scale of this censorship, and to understand how it affects users and publishers of information

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Facebook data suggests people from higher social class have fewer international friends

10 Sep 2015

New study using Facebook network data, including a dataset of over 57 billion friendships, shows correlation between higher social class and fewer international friendships. Researchers say results support ideas of ‘restricting social class’ among wealthy, but show that lower social classes are taking advantage of increased social capital beyond national borders.

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Dear digital diary…

12 Aug 2013

A powerful life-logging tool which captures and stores memorable moments in people’s lives is being developed by two researchers who argue that it could improve public well-being.

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