A new type of online product image, developed by researchers at the University of Cambridge in collaboration with global consumer goods company Unilever, could improve the mobile shopping experience for the world’s 2.5 billion smartphone users.
The e-book has made continued inroads into the publishing world but the printed book has defied predictions of its death. Research by Professor John Thompson focuses on the challenges facing the publishing industry as it embraces the opportunities afforded by the digital revolution.
On a shelf in his office in Cambridge Judge Business School, Dr Kamal Munir keeps a Kodak Brownie 127. Manufactured in the 1950s, the small Bakelite camera is a powerful reminder of the rise and fall of a global brand – and of lessons other businesses would do well to learn.