Footprints

How to read a digital footprint

23 Jun 2015

Researchers are using social media data to build a picture of the personalities of millions, changing core ideas of how psychological profiling works. They say it could revolutionise employment and commerce, but the work must be done transparently.

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A screengrab of Barack Obama's typical Facebook fan from LikeAudience.

With friends like these…

22 Apr 2011

Cambridge researchers have created a website that combines the Facebook profiles of fans of companies and public figures with personality testing to create what they are describing as a “revolutionary” new marketing tool.

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