Opinion: What can we learn about you from just one click?

14 Nov 2017

How effective is psychological targeting in advertising? Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from the Cambridge Psychometrics Centre, have published a new study which demonstrates that companies only need one Facebook ‘like’ to effectively target potential customers. 

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Winner takes all: Success enhances taste for luxury goods, study suggests

19 Sep 2017

Footballers in flashy cars, City workers in Armani suits, reality TV celebrities sipping expensive champagne while sitting in hot tubs: what drives people to purchase luxury goods? New research suggests that it may be a sense of being a ‘winner’ – but that contrary to expectations, it is not driven by testosterone.

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Have we misunderstood post-traumatic stress disorder?

19 Aug 2016

In understanding war-related post-traumatic stress disorder, a person’s cultural and professional context is just as important as how they cope with witnessing wartime events, which could change the way mental health experts analyse, prevent and manage psychological injury from warfare. 

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