How effective is psychological targeting in advertising? Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from the Cambridge Psychometrics Centre, have published a new study which demonstrates that companies only need one Facebook ‘like’ to effectively target potential customers.
Footballers in flashy cars, City workers in Armani suits, reality TV celebrities sipping expensive champagne while sitting in hot tubs: what drives people to purchase luxury goods? New research suggests that it may be a sense of being a ‘winner’ – but that contrary to expectations, it is not driven by testosterone.
Experiencing traumatic events may be associated with greater mental resilience among residents rather than causing widespread angst, suggests a study published this week that investigated the effect of World War II bombing on the mental health of citizens in German cities.
New research finds that misinformation on climate change can psychologically cancel out the influence of accurate statements. However, if legitimate facts are delivered with an “inoculation” – a warning dose of misinformation – some of the positive influence is preserved.
Hard Brexiter or ardent Remainer? Psychologists aim to find out what drives our political ideologies01 Dec 2016
At a time of increasing divisions within politics – think of the recent battles over whether the UK should remain in or leave the European Union – many are asking what it is that drives political ideologies.
In understanding war-related post-traumatic stress disorder, a person’s cultural and professional context is just as important as how they cope with witnessing wartime events, which could change the way mental health experts analyse, prevent and manage psychological injury from warfare.
Opinion: Musical genres are out of date – but this new system explains why you might like both jazz and hip hop05 Aug 2016
David Greenberg (Department of Psychology) discusses the problems of labeling music by genre.
In a fascinating study of J M Barrie’s classic works for children, Dr Rosalind Ridley (Newnham College) reveals that the creator of Peter Pan, and a panoply of other characters, had a deep understanding of the science of cognition – and was decades ahead of his time in identifying key stages of child development.
As social beings, a sense of identity plays an important role in our relations – and in our own happiness. But identity doesn’t have to be narrowly human. In an essay looking at the groups that exist on the edge of conventional boundaries, and are often subject to prurience and ridicule, Pedro Feijó considers those who feel different, other than human.