Lack of exercise responsible for twice as many deaths as obesity

14 Jan 2015

A brisk 20 minute walk each day could be enough to reduce an individual’s risk of early death, according to new research published today. The study of over 334,000 European men and women found that twice as many deaths may be attributable to lack of physical activity compared with the number of deaths attributable to obesity, but that just a modest increase in physical activity could have significant health benefits.

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Glass of wine

Nudging consumers towards better health

25 May 2012

It seems at once the simplest and most complex of health problems: by eating healthily, not smoking, being more active and cutting down on alcohol, we can live longer, healthier lives. Why, then, do so many of us ignore this advice?

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