Opinion: What can we learn about you from just one click?

14 Nov 2017

How effective is psychological targeting in advertising? Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from the Cambridge Psychometrics Centre, have published a new study which demonstrates that companies only need one Facebook ‘like’ to effectively target potential customers. 

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A screengrab of Barack Obama's typical Facebook fan from LikeAudience.

With friends like these…

22 Apr 2011

Cambridge researchers have created a website that combines the Facebook profiles of fans of companies and public figures with personality testing to create what they are describing as a “revolutionary” new marketing tool.

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childs eye

Too much, too young?

04 Jun 2010

Society risks losing touch with reality in the debate about whether children are being exposed to adult, sexual content too young, because other agendas are creeping in "under the radar", a new analysis warns.

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