Opinion: What can we learn about you from just one click?

14 Nov 2017

How effective is psychological targeting in advertising? Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from the Cambridge Psychometrics Centre, have published a new study which demonstrates that companies only need one Facebook ‘like’ to effectively target potential customers. 

Read More

Opinion: What makes the Cambridge cluster special?

13 Nov 2017

Andy Neely is Cambridge’s Pro-Vice-Chancellor for Enterprise and Business Relations, a role which oversees the University’s activities in innovation, commercialisation and entrepreneurship. After six months in the role, he sees an entrepreneurial ecosystem that may appear complex at first – but a deeper examination reveals a combination of knowledge, expertise, support and infrastructure that makes Cambridge one of the most enterprising and entrepreneurial cities in the world. 

Read More

Living in a material world: why 'things' matter

18 Oct 2017

Things structure our lives. They enrich us, embellish us and express our hopes and fears. Here, to introduce a month-long focus on research on material culture, four academics from different disciplines explain why understanding how we interact with our material world can reveal unparalleled insights into what it is to be human.

Read More

Breathing new life into asthma treatment

05 Oct 2017

Ian Hosking from Cambridge’s Engineering Design Centre is co-founder and co-leader of Designing Our Tomorrow, a collaboration between the Department of Engineering and the Faculty of Education which brings real-world problems into classroom design and technology sessions. Here, he describes the culmination of a year-long project in which secondary school students designed packaging solutions for the treatment of childhood asthma. 

Read More

Pages