Opinion: How ‘frugal innovation’ can fight off inequality

19 Apr 2017

With inequalities set to get worse, it’s time to take radical action, says Jaideep Prabhu, Director of Centre for India & Global Business, Cambridge Judge Business School, writing for The Conversation. Could the answer lie in the ‘frugal revolution’ that is already under way? 

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A touch of frugal genius

15 Oct 2015

A “gutsy” Indian approach to innovation is being echoed worldwide by multinational companies adopting “frugal” approaches that help them do business faster, better and cheaper.

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Frugal innovation

17 May 2012

Co-author of recently published book 'Jugaad Innovation', Professor Jaideep Prabhu argues that a frugal and flexible approach to innovation can generate breakthrough growth not only in the developing world but also in the West.

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 Professor Jaideep Prabhu

India and the global knowledge economy

01 Jan 2010

Jaideep Prabhu is the first Jawaharlal Nehru Professor of Indian Business and Enterprise, which was endowed by the Government of India, and is Director of the Centre for India' Global Business at Judge Business School. With a passion for understanding and promoting India's place in shaping the global knowledge economy, he leads an important component of the University's long-standing partnership with India.

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