How effective is psychological targeting in advertising? Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from the Cambridge Psychometrics Centre, have published a new study which demonstrates that companies only need one Facebook ‘like’ to effectively target potential customers.
Andy Neely is Cambridge’s Pro-Vice-Chancellor for Enterprise and Business Relations, a role which oversees the University’s activities in innovation, commercialisation and entrepreneurship. After six months in the role, he sees an entrepreneurial ecosystem that may appear complex at first – but a deeper examination reveals a combination of knowledge, expertise, support and infrastructure that makes Cambridge one of the most enterprising and entrepreneurial cities in the world.
Children with disabilities are being denied equal opportunities for a quality education across the world, including in the UK13 Nov 2017
Researchers from the Faculty of Education have produced a new report on the current state of education for children with disabilities in both England and India. Here, Dr Nidhi Singal, one of the report’s authors, outlines some of the key statistics, and argues that teachers need better training and more support “underpinned by principles of inclusion”.
Sheep can be trained to recognise human faces from photographic portraits – and can even identify the picture of their handler without prior training – according to new research from scientists at the University of Cambridge.
The largest study to date of body sizes over millions of years finds a “pulse and stasis” pattern to hominin evolution, with surges of growth in stature and bulk occurring at different times. At one stage, our ancestors got taller around a million years before body mass caught up.
Researchers have successfully incorporated washable, stretchable and breathable electronic circuits into fabric, opening up new possibilities for smart textiles and wearable electronics. The circuits were made with cheap, safe and environmentally friendly inks, and printed using conventional inkjet printing techniques.
A 2,000-year-old intact and inscribed sundial – one of only a handful known to have survived – has been recovered during the excavation of a roofed theatre in the Roman town of Interamna Lirenas, near Monte Cassino, in Italy.
Substantial reductions in the global burden of traumatic brain injury (TBI) could be achieved with improved policies for prevention, new directions for clinical care, and novel approaches to research, according to The Lancet Neurology Commission on TBI.
One year on from government guidance that finally gave universities the mandate to investigate sexual harassment claims, Professor Graham Virgo looks back on progress made, and what we need to do next
The Mediterranean black truffle, one of the world’s most expensive ingredients, has been successfully cultivated in the UK, as climate change threatens its native habitat.