Opinion: What can we learn about you from just one click?

14 Nov 2017

How effective is psychological targeting in advertising? Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from the Cambridge Psychometrics Centre, have published a new study which demonstrates that companies only need one Facebook ‘like’ to effectively target potential customers. 

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Opinion: What makes the Cambridge cluster special?

13 Nov 2017

Andy Neely is Cambridge’s Pro-Vice-Chancellor for Enterprise and Business Relations, a role which oversees the University’s activities in innovation, commercialisation and entrepreneurship. After six months in the role, he sees an entrepreneurial ecosystem that may appear complex at first – but a deeper examination reveals a combination of knowledge, expertise, support and infrastructure that makes Cambridge one of the most enterprising and entrepreneurial cities in the world. 

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Children with disabilities are being denied equal opportunities for a quality education across the world, including in the UK

13 Nov 2017

Researchers from the Faculty of Education have produced a new report on the current state of education for children with disabilities in both England and India. Here, Dr Nidhi Singal, one of the report’s authors, outlines some of the key statistics, and argues that teachers need better training and more support “underpinned by principles of inclusion”.    

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Fully integrated circuits printed directly onto fabric

08 Nov 2017

Researchers have successfully incorporated washable, stretchable and breathable electronic circuits into fabric, opening up new possibilities for smart textiles and wearable electronics. The circuits were made with cheap, safe and environmentally friendly inks, and printed using conventional inkjet printing techniques. 

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