Moving from being a traditional telecommunications company to a world leader in a fast moving constantly evolving communications environment would be a huge challenge for any company.

Next Monday a senior BT executive will give a talk at Pembroke College, Cambridge to explain how his company has been able to manage that transition and face up to the challenges of the future.

Jeff Patmore is Head of Strategic University Research for the BT Group. He leads an innovative research initiative involving a large number of universities and business schools across the planet. Cambridge is one of BT's key strategic partners.

He is an expert on the leadership of creative, innovative, multi-disciplinary teams and is particularly interested in interaction between humans and computers and the use of Artificial Intelligence systems.

The talk forms part of Pembroke College's Corporate Partnership Programme of events.

This innovative scheme provides an effective way for businesses to work with the College and the University and to access its network of ‘hidden' intelligence.

The scheme puts member companies in touch with the expertise they need and makes imaginative pairings that can benefit both parties.

The number of corporate members is kept deliberately low so that a tailored package can be delivered to each one. Current members include BT, Astrazeneca plc, Anglian Water Services Ltd, the Grosvenor Group and Xchanging.

“The Changing Face of BT” begins at 5pm in the Old Library at Pembroke College on Monday 14 May. Anyone wishing to attend should contact Jane Moorman in the Pembroke College Development Office tel: 01223 (3)32598; e- mail: corporate@pem.cam.ac.uk).

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