Model, actress and King’s College alumna Lily Cole is in Cambridge today and tomorrow to present to Cambridge students a new “gift economy” social networking concept.

Backed by Wikipedia founder Jimmy Wales, *impossible* will first run as a closed beta to Cambridge students, before launching nationally later on in the year. Anyone with access to a @cam.ac.uk email address, will be able to download and access the *impossible* app from iTunes (note stars in title - it can also be accessed through impossible.com.)

The app enables users to post wishes, which are shown to other users likely to be able to help (based on proximity, existing social graphs and matching skills). The emphasis is on giving, rather than bartering with an underlying concept of general reciprocity (give into a community, who may then give back to you).

Impossible is actively seeking feedback on the platform from students, before launching nationally.

Today Lily Cole and members of the Impossible team will be at the “Giving Tree”, the tall horse chestnut in front of King’s College Chapel on King’s Parade, all day until 6pm. Students can visit at any time during the day to meet them, ask questions about the project and to post their own wishes.

Tomorrow evening Lily will take part in a debate at the Union Society alongside Jimmy Wales, David Halpern, Genevieve Vaughn and James Suzman, on the motion “This House believes an economy based on giving is impossible”.

For more information go to King’s Parade today or visit www.impossible.com

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