How effective is psychological targeting in advertising? Dr Sandra Matz, a former PhD student at Cambridge now based at Columbia University, and her co-authors, including Dr David Stillwell from the Cambridge Psychometrics Centre, have published a new study which demonstrates that companies only need one Facebook ‘like’ to effectively target potential customers.
Andy Neely is Cambridge’s Pro-Vice-Chancellor for Enterprise and Business Relations, a role which oversees the University’s activities in innovation, commercialisation and entrepreneurship. After six months in the role, he sees an entrepreneurial ecosystem that may appear complex at first – but a deeper examination reveals a combination of knowledge, expertise, support and infrastructure that makes Cambridge one of the most enterprising and entrepreneurial cities in the world.
When it comes to starting social enterprises, Paul Tracey and Neil Stott would love "to see a thousand flowers bloom". But doing good for society isn’t as straightforward as it sounds and even the best ideas can fail. Their research aims to understand the elements that are needed to help social ventures thrive.
An open source, 3D-printable microscope that forms the cornerstone of rapid, automated water testing kits for use in low and middle-income countries, has helped a Cambridge researcher and his not-for-profit spin-out company win the top prize in this year’s Vice-Chancellor’s Impact Awards at the University of Cambridge.
More than 3 million people (three times previous estimates) are estimated to be actively using cryptocurrencies like bitcoin, finds the first global cryptocurrency benchmarking study by the Cambridge Centre for Alternative Finance.
With inequalities set to get worse, it’s time to take radical action, says Jaideep Prabhu, Director of Centre for India & Global Business, Cambridge Judge Business School, writing for The Conversation. Could the answer lie in the ‘frugal revolution’ that is already under way?
On 30 March, the day after the 'triggering' of Article 50 began the official Brexit process, a group of University of Cambridge lawyers, economists, historians and tax experts gathered in Peterhouse.
The media are quick to criticise humanitarian organisations as inefficient and expensive, writes Corinna Frey (Cambridge Judge Business School), in The Conversation, but we should remember the extremely challenging work they do.